Who We Are

Meet the team behind the technology.
Fraser

Fraser

Having gained bluechip experience at Sainsburys and Netflix, Fraser studied an MBA at INSEAD. He co-founded Powder White in 2003, which is now established as one of the leading independent ski companies in the UK. Ski API Technologies was born out of the need for an easy technological solution to book a ski holiday. It has developed into the world's largest and most comprehensive ski-dedicated API, available to all businesses who either want to add 'ski' to their travel portfolio, or monetise their existing ski content.

Cahal

Cahal

Having worked in the ski industry since 2009, Cahal is now in charge of all commercial partnerships here at Ski API Technologies. Cahal is pivoting our position from an arm of Powder White, our B2C brand, to a market leading provider of B2B travel tech solutions. He ensures the partner relationship is paramount, which means making it is as easy as possible to make bookings and earn commissions for our partners, enriching ski offerings for a multitude of travel companies.

Emily

Emily

Emily has been essential to our growth in the B2B market, wowing our biggest partner British Airways with her extensive ski knowledge, experience and penchant for detail. In the past year, in her role as Hotel Product Manager for both Powder White and Ski API Technologies, Emily has tripled our portfolio of live and health & safety passed properties.

Nick

Nick

Has been in the ski industry since graduating in 2012 with a degree in Computer Science and Business Management. He has worked to advance the technical capabilities of Powder White in all capacities including the development of the API which has gone on to become Ski API Technologies. Nick oversees all of our technological developments and new integrations as well as working tirelessly to ensure a seamless B2B user experience.