The Ski Distribution Channel

Get in Touch What we do

The Ski Distribution Channel

Get in Touch What we do

Ski API Technologies

We are the first and only specialist ski distribution channel to enable all aspects of booking a ski holiday in one easy-to-use package. Our API uses dynamic packaging to help your business succeed. You can offer your clients any variety of accommodation, transfers, hire, passes, ski school and other ancillary services from a global database of ski and travel providers.

The Ski API Technologies universe The Ski API Technologies universe

Meet the Team What we Offer

What we offer

A wide range of resorts

An extensive range of products

We can offer a lot, in fact we can offer 362 hotels, 277 apartments and 84 chalets. All with live pricing and availability.

View all accommodation

But we do more than just accommodation ...

Lift passes

Ski hire

Ski lessons



Services to suit every partner

Managed Products

Your guests, you take control


This is our most advanced partnership model. By integrating our API, you have complete ownership of how our product appears on your page. Our channel supplies all product details (pricing, availability, descriptions, pictures etc.) and you choose how much or how little you would like to take. There is no Ski API Technologies branding on your website and your booking engine is your own. Your sales and operations team will look after the guest after the booking. There are no up-front integration charges, but we do expect a minimum of £50,000 turnover each year.

The Agency Portal

Ski API Technologies powers the Powder White agent log-in. This isn't an integration, but it allows your team to view live prices and make bookings via an Agent Log-In. After the booking, we will send you our reference number and the supplier reference number. It is your responsibility to manage the guests post-sale. You can find more information about our agency portal here.

Unmanaged Products

Leave the hard work to us, we look after your guest and all the customer service that goes into managing their holiday.

The White Label

Using some basic code and your unique partner id, you can embed our white label on to your blog or website in a matter of minutes. Our White Label is a Powder White product, powered by Ski API Technologies. This means that the bookings are handled by the Powder White operations team.

The Affiliate Scheme

Our least advanced model. Using deeplinks on your website or blog, we can track clicks to Powder White. Any sales made where the origin click was your site (within 30 days of the initial referral) will be tracked to you and commission will be sent via our affiliate software.

Why Ski API Technologies?

An industry worth

£2.9 Billion

Exciting holiday destinations with so much more than snowsports.

The ski market is currently worth £2.9 billion. With constant innovations on and off the slopes, the only way is up! A massive 85.7% of skiers polled by the Ski Club of Great Britain said they were “extremely likely” to recommend skiing to a friend in 2019. Not only that, but there have been huge investments in non-skiing aspects, such as spas and wellness areas and music festivals across winter destinations worldwide

Our bedbank also provides availability year-round in the Alps, giving you tools to put together a Lakes and Mountains programme. The Specialist Travel Association (AITO) recent travel insights survey revealed that British tourists are more active than ever, with beach holidays plunging from 4th to 5th position. Walking and active holidays are up at 3rd and 4th respectively.

Industry Leading Net Rates.

We offer fantastic net rates for your Alpine bookings, making sure that you are able to keep pushing ‘ski’ to your clients, whether that be in your local high-street agency, or on a global scale online.

An ever growing portfolio.

We have the largest specialised ski portfolio on the web, and our ambitions don’t stop there. Our impressive range of partners already recognise us as the one-stop-online-ski-shop and we are constantly welcoming new travel professionals to the platform.

An easy to use agent area.

The days of conducting bookings over email and phone are a thing of the past. Cast aside your “request” bookings and opt for instant online confirmation. Our easy-to-use agent area gives you this and more. Pictures, descriptions, property and resort codes are all just a click away.

Support at hand.

Our team of technical experts are well versed in all aspects of integrating with your website in order to maximise your conversions. We also know the mountains inside-out! We are just a phone call or email away.

More than just snowsports.

Last year, 25% of our sales were for the summer months. A lot of our suppliers offer year round availability, enabling you to offer a Lakes and Mountains programme without the hard work.

Strong partners for strong business

British Airways Holidays
Chalet Finder
We Ski
Travel Republic
Powder White


Register as a partner online now Sign me up


One of our integration specialists will be in touch to talk about revolutionising your ski sales.



2 Woodlands Way,
London, SW15 2SX
United Kingdom
Phone: +44 (0) 20 8877 8883


1219 22nd St W,
North Vancouver, V7P 2G2
Phone: +1 604 362 9727